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Rolex & The Open: golf's oldest major

The foundation of The Open Championship is built on tradition and steeped in elegance, always held in the United Kingdom during the third week of July. A scenic course with seaside views setting the stage for golf’s greatest athletes. The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport's first Testimonee, highlighting a mutual commitment to excellence, tradition, and innovation. Since then, Rolex became the Official Timekeeper and Partner of The Open in 1981, enhancing its esteemed legacy with precise timekeeping and unwavering support. Continue reading to learn how the greatest names in international golf find success within golf’s oldest major, The Open Championship.
Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.
Published on July 26, 2024

The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport's first Testimonee. Since then, the brand has become Official Timekeeper and is a principal partner of many leading events and stakeholders in the game.

Rolex & The Open: golf's oldest Major Rolex & The Open: golf's oldest Major

Inaugurated in 1860, The Open is played every year on a historic links course in the United Kingdom, including St Andrews.

Steeped in elegance and tradition Steeped in elegance and tradition

Steeped in elegance and tradition

Tradition has it that The Open is always played on a links course; that is, one located by the sea, featuring sandy soil and few water hazards or trees. Unpredictable weather conditions mean the 156 players competing in the tournament each year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong wind gusts and even heatwave conditions.

Unforgettable moments Unforgettable moments

Unforgettable moments

With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, The Open enjoys a revered place in the history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.

Rolex and golf: partners for more than half a century Rolex and golf: partners for more than half a century
Rolex and golf: partners for more than half a century

Rolex enjoys a privileged relationship with golf, one founded on a shared respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations.

Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels.

Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honor players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf".

Rolex Testimonees and The Open Rolex Testimonees and The Open

Rolex Testimonees and The Open

Several members of the Rolex family of Testimonees belong to the illustrious list of players to have won The Open: Gary Player, Arnold Palmer, Jack Nicklaus, Tom Watson, Tiger Woods, Jordan Spieth, Francesco Molinari and Collin Morikawa.

Rolex’s enduring partnership with The Open and the world of golf showcases a shared dedication to tradition, precision, and excellence. As an Official Timekeeper and partner, Rolex plays a pivotal role in the sports most significant milestones and treasured moments. As The Open continues to captivate audiences worldwide, Rolex’s commitment to the sport ensures that each moment is timeless.

At Tiny Jewel Box we take pride in guiding each individual to find their best timekeeper. Our partnership with Rolex continues to evolve daily through the expertise of our knowledgeable staff, ensuring we offer the finest in both service and selection. Whether you’re seeking a timepiece that reflects your style or a Day Date 40 watch to honor the legacy of The Open, Tiny Jewel Box and Rolex provide an unparalleled experience.

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