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The 24 Hours of Le Mans

Since 1923, the 24 Hours of Le Mans has been more than just a race, it's a global event where every second counts. Le Mans endurance athletes test the reliability of their machines and stamina behind the wheel while keeping eyes locked in seconds ahead of the curve. As each racer takes on the race track and the seconds start ticking, there is only one timepiece accountable for the amount of precision required—the Oyster Perpetual Cosmograph Daytona.

In 1930, Roz Rosenheim opened a shop in the National Press Building with one goal in mind. To serve a greater purpose and attract some of the greatest names in history. Through time, Tiny Jewel Box has evolved from a tiny breezeway shop to a roaring 22,000 square foot building occupying the entire historic corner of Connecticut and M. Street in Washington, DC. Tiny Jewel Box is the epitome of excellence, and we continue to look ahead in order to create new history through our prestigious partnership with Rolex every day.

Over several decades, The 24 hours of Le Mans has continued to emerge with new advancements in testing grounds, from expanding teams to improving safety on the road. Continue reading to see how Rolex plays a significant role in The 24 Hours of Le Mans by upholding innovative tradition in the automotive world.

The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 15 and 16 June 2024. Rolex has been the Official Timepiece of this legendary event since 2001.

Published on July 9, 2024

Long and proud history of epic racing

Created in 1923, the 24 Hours of Le Mans is the oldest and one of the most prestigious car races in the world. A stern test of the reliability of the machines as well as the physical and mental stamina of the drivers, Le Mans attracts some of the greatest names in motor sport. On the 13.6-kilometre (8.4 miles) Circuit de la Sarthe in north-west France, some 62 cars, each with teams of three drivers, race against each other, divided into two Prototype and one GT Class. The winning team is the one which covers the greatest distance in 24 hours, some 5,300 kilometres (3,293 miles). Rolex has been the Official Timepiece of the race since 2001.

Continuous innovation over the decades

Since its inaugural edition, the mythical event has been an ideal testing ground for the many advances in motor sport technologies. The trialling of a new road surface in 1922 (still viable today), improvements to safety, engines and aerodynamics, as well as, since 2022, the requirement for all cars to run on 100 per cent renewable biofuel, are among the notable developments marking a century of progress supported by this legendary endurance race. New automotive manufacturers contesting the top class in 2024 include Alpine, BMW and Lamborghini, emphasizes the importance and relevance of the event for the car industry.

Tom Kristensen: “Mr. Le Mans”

Tom Kristensen has well and truly earned his nickname. The most successful driver in the legendary race’s history, he won it a record nine times, starting with his debut in 1997. A Rolex Testimonee since 2010, the Danish racing driver was FIA World Endurance champion in 2013. “You carry a win at Le Mans with you forever. I feel proud and humble reflecting on the race’s legacy and Rolex’s involvement with motor sport. Together they are the perfect combination; both striving for excellence through persistence, technical innovation and human endeavour.”

The Cosmograph Daytona: a singular prize

The winners of the top class of the 24 Hours of Le Mans receive an Oyster Perpetual Cosmograph Daytona, specially engraved for the occasion. A legendary watch whose characteristic design has become iconic, the Cosmograph Daytona is emblematic of Rolex’s expertise. Equipped with a movement entirely designed and produced by the Rolex manufacture, it stands out by virtue of its chronometric precision as well as its unfailing reliability.

The world of motorsport continuously pushes boundaries and serves as a laboratory for both endurance and the larger automobile industries. As the 24 Hours of Le Mans celebrates the 92nd year of this racing event, the occasion honors more than just the rich history, but also advances the engineering and design of automobiles, guaranteeing their position at the forefront of technical advancement.

At Tiny Jewel Box, our team of dedicated Rolex specialists honors your presence as an unforgettable win for us. We welcome you to visit our showroom and explore our Rolex collection at your leisure. With no time left behind, you’re sure to find the Rolex timepiece of your dreams with us.